Last night I attended a social media event sponsored by the Mitchell Gold store in Natick, Massachusetts, and New England Home magazine. Interior designer Leslie Fine talked about what social media has done for her business, and the founder of Design Sherpa and Wine Zag author, Adam Japko, talked about more in-depth concepts such as “long-tail searches” and “SEOs.”
As I drove to the event I was still formulating my remarks in my head. What was clear to me was this: The fifty or so people I spoke to that night might go on to talk about social media to another 100 people, but if I took my works, thoughts, and ideas to the blog they would reach hundreds, thousands, possibly millions of people around the world and the content would last forever.
I told the group last night that SEO was the most important thing about blogging. No, not “search engine optimization,” but what SEO means in my mind: Support, Empowerment, and Opportunity. Since I began blogging on a regular basis two years ago (I actually had my first blog in early 2007), the Support that I have received from people who share my same interests has been amazing. I have been Empowered by the Support I have received and have quantifiable evidence that my voice is being heard. The Opportunities that come your way when you blog are limitless because you are reaching and connecting with people who you otherwise would never have come into contact with.
It’s pretty amazing and I’m so thankful this medium exists to bring us all together.